JINDAO expert

Sergey Myasnikov

Co-founder of JINDAO, commercial strategist

More than 15 years in marketing and sales. B2B sales funnels, buyer research, negotiations, contracts and expansion in Russia.

Sergey is responsible for the commercial model, product positioning, development of B2B sales channels and work with Russian buyers.

His articles cover finding purchasing contacts, market-entry economics, distributor models, negotiations and scaling sales.

Blog in Russian

Articles by this author

B2B sales02.08.20264 min read

A distributor may accelerate access to buyers, but the manufacturer must retain market data, commercial visibility and strategic control.

B2B sales22.07.20264 min read

A manageable B2B channel makes buyers, stages, responsibilities and reasons for lost deals visible to the owner.

B2B sales19.07.20264 min read

Russian buyers compare total cost, documentation, service, delivery and implementation risk — not catalog features alone.

B2B sales17.07.20264 min read

The first buyers should be selected by segment, purchasing logic and product fit rather than by the size of a purchased contact list.

B2B sales14.07.20264 min read

Price, logistics, duties, certification, service, sales cost and working capital must be calculated before scaling.